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Bob and Linda Feuling were looking for shorter work days, not a liquor store empire.

But their shift from bar management to off-sale liquor business grew to nine Westside Liquor stores over the years and now currently there are eight Westside Liquor stores. 

The Feulings have a core group of loyal, long-time employees. They treat all their employees like family. The Feulings reward initiative and are clear about priorities – such as customer service.

“My people know they have to do better than our competition,” Bob Feuling says.

Workers carry out customers’ large purchases. They’re expected to study trade magazines during their paid breaks so they can answer questions about products.

The Feulings’ employees include two daughters and one son. Bob deflects questions about when he might retire from the family business. Instead, he tries to run his business the way a coach might run an all-star team.